LOCAL MARKETING

7 Ways Restaurants Can Use a Community Message Board

A writable community board can do more than list the daily special. Restaurants can highlight limited-time dishes, live music, holiday hours, loyalty programs, catering availability, employee recognition and neighborhood events.

Keep the message short enough to read from several feet away. Lead with one main item, use a clear price or date when appropriate, and remove expired messages promptly.

With Excel Local Media, the restaurant controls the large message area while six local sponsors support the advertising section. The host receives a customized board without purchasing it, and our team manages sponsor artwork and upkeep.